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Does The Frame Make It Art?
The Interview.
Period.
What I love about stating that the interview is the most important tool in the MPS shed is - MY COMPETITION WILL NOT LISTEN, DOES NOT BELIEVE AND WILL LEAD WITH A VOLUME ASSESSMENT.
And even more delicious, if my "competition" decides to use my Talk Track - they will fall on their face because they see it as a tactic leading to a close - NOT a device to attract their Prospect by solving problems....business problems...
Business Acumen.
Amen.