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Personal Touch

Started by ChangeForge | Ken Stewart · 11 months ago

Technology is always improving the speed and manner in which we communicate. Professional salespeople must adapt to these new technologies in order to remain competitive and in sync with their customers. However, don’t neglect the obvious that people buy from people, and that the personal touch in your communication can make the difference between ... Continue reading »

4 comments

  • GregWalters

    11 months ago

    The Personal Touch....yes.

    I have been kicking this idea around lately - see what you think -

    NO BOILER PLATES - a template, yes - but no boiler plates - no standard "cut and paste"

    Proposals - not full of "Text" but "CONTENT"...

    It does mean that proposal generation would take longer - or proposals could be shorter and convey more relevant information -
    reply
  • Strong One

    11 months ago

    Along the same lines of effective communication and relationship buiding, I still send a hand written thank you note/card after a business interview.
    The personal touch goes a long way, whether we realize it or not.
    reply
  • ChangeForge | Ken Stewart

    11 months ago

    I whole-heartedly agree. I still keep in touch with some of my original recruiters whom I sent handwritten thank you notes.
    reply
  • ChangeForge | Ken Stewart

    11 months ago

    I would submit that if you cut the fluff about your company - which is minorly important in a selection process... you would have a 2 - 3 page proposal... People like to write so much about themselves into these things - or they haven't asked the right questions so they throw the entire price book at a customer, it is meaningless. Worse yet, customers think that is what they are suppose to be getting... It's a sick, sick cycle.
    reply

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