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Are You Being “sold to” or “told to”?

Started by ChangeForge | Ken Stewart · 11 months ago

My friend and colleague, Corey Smith, just asked a question, “Who is your audience?” Find out why it’s frustrating to be “told to” rather than “sold to”.SHARETHIS.addEntry({ title: "Are You Being “sold to” or “told to”?", url: "http://www.changeforge.com/2008/07/09/are-you-being-sold-to-or-told-to/" }); ... Continue reading »

1 comment

  • Spot on! (again)

    This is the way I look at it; I don't try to "sell" I Attract - and not in the way a billboard on the highway attracts someone to a furniture store.

    Attraction by engagement. And to be engaged, one needs to ask the right questions. Engage with "High Intent" - meaning you really do care about the clients' experience with you and your company - even if you do not get the initial "sale".

    And this is the "rub" - all sales people want the sale; most sales people are desperate and insecure to the core. They do not understand that insecurities and desperation are not "attractive" - think about it.

    Ummm...me thinks another post is in my future about this subject.

    Thanks Ken!

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